parameter
status[49]
Overture


https://web.archive.org/web/20070814025651/http://www.content.overture.com:80/d/home/

In 2001 the search engine GoTo was renamed Overture. Overture was especially known as the first successful search engine with pay-for-placement service. Since 2000, Overture has delivered this service very successfully to other providers such as Alltheweb, AltaVista, Yahoo, MSN and other portals, search engines and websites. Overture used Goto.com's search technology (the crawler), which was based on the World Wide Web Worm (WWWW) search engine purchased from Goto.com. In 2003 Overture bought Alta Vista and AllTheWeb, and in the same year Overture was bought by Yahoo. In 2007 Overture was closed.

     
Language English



Launched 2001
Closed 2007



Developer Goto.com



Country of Origin US America



Owner
2001 - 2003 Overture Services, Inc.
2003 - 2007 Yahoo



Topic Universal



Region No Limitation



Technology
and/or
Strategy
Paid search
Crawler-based, algorithmic SeEn
Pay Per Inclusion Search Engine
Pay-per-click (PPC) search engine



Used SeEn Overture






Older Version Internet Archive / WebCite



Sullivan, Danny (Mar 3, 2003): »Same As They Ever Were: ... Overture (1998- ): Formerly known as GoTo, the company launched a "paid placement" service in early 1998, where sites were ranked based in order of how much they were willing to pay. The web had matured enough by this point to accept this type of commercialization: similar plans tried by Open Text in 1996 were dropped after a chorus of complaints. By 2000, Overture abandoned its initial route of driving consumers to its own web site in favor of a network model of providing its paid listings to other sites. Today, it powers paid listings to major search engines such as MSN and Yahoo.« Source




Name

»Overture changed its name from GoTo on October 8, 2001. "Overture is an introduction, and we feel that's what we do as a company," said GoTo's chief operating officer Jaynie Studenmund at the time. "We also felt it was a sophisticated enough name, in case our products expand," a telling hint of the acquisitions of AlltheWeb and AltaVista in 2003.

GoTo had even earlier origins. Its initial search engine was the World Wide Web Worm, one of the very first web search engines created by University of Colorado professor Oliver McBryan. McBryan sold the technology to Idealab, then parent of GoTo.com in December 1999.« Source



Critical points




Features & Functionality




More




References & further Publications

Wikipedia (EN): https://en.wikipedia.org/wiki/Yahoo!_Search_Marketing
Wikipedia (Others): n.a.
     

Other Sources

Overture. Online available at SEO Logic. URL: https://web.archive.org/web/20111002030611/http://www.seologic.com/guide/history/overture
Sullivan, Danny (Mar 3, 2003): Where Are They Now? Search Engines We've Known & Loved URL: https://web.archive.org/web/20141201235838/https://searchenginewatch.com/sew/study/2064954/where-are-they-now-search-engines-weve-known-loved
Metamend: Overture PPC Search Engine Internet Marketing URL: https://web.archive.org/web/20180305193659/https://metamend.com/archive/past-engines/overture-search-engine/
Loren Baker (2005): Yahoo Search Marketing Launched, Farewell Overture URL: https://web.archive.org/web/20080108150826/https://www.searchenginejournal.com/yahoo-search-marketing-launched-goodbye-overture/1586/
YAHOO! TO ACQUIRE OVERTURE URL: https://web.archive.org/web/20070708055621/http://docs.yahoo.com/docs/pr/release1102.html
Danny Sullivan (2003): Yahoo To Buy Overture URL: https://web.archive.org/web/20150103053119/https://searchenginewatch.com/sew/news/2048244/yahoo-to-buy-overture
Aaron Wall: Overture URL: https://web.archive.org/web/20060926082428/http://www.search-marketing.info/search-engines/price-per-click/overture.htm
Goodbye GoTo, hello Overture - 2001 URL: https://web.archive.org/web/20080125170628/http://www.salientmarketing.com/seo-resources/search-engine-history/overture.html
Jay Hoffmann: GoTo: The Forgotten Search Engine URL: https://web.archive.org/web/20190120043042/https://thehistoryoftheweb.com/goto-forgotten-search-engine/




Created: 2013-01-16