After MSN Search and Live Search, Bing (first known under the code name "Kumo") has been Microsoft's search solution since 2009. Bing is often referred to as the leading Google competitor and also supplies the Yahoo search. According to ComScore, Bing and Yahoo together had a market share of 32.6% of US Internet searches in the US behind Google (64.5% of US search market share) in 2015. Bing calls himself a "decision engine". Early on, Bing relied on some of today's common search functionalities, such as the display of search suggestions when entering a search term, a list of related searches or a listing of concrete search results directly on the results page. In 2013, Bing introduced its Knowledge Repository, also known as Bing Satori, which first links the objects to information from the Britannica Online Encyclopedia. Currently (2016), Bing Satori obtains the facts from Wikipedia. Personal information is based on Wikipedia and LinkedIn.
|Launched||June 1, 2009|
|Country of Origin||US America|
|2009 - [...]||Microsoft|
|Crawler-based, algorithmic SeEn
|Older Version||Internet Archive / WebCite|
|»Bing (known previously as Live Search, Windows Live Search, and MSN Search) is a web search engine
(advertised as a "decision engine") from Microsoft.
Bing was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009, at the All Things Digital conference
in San Diego, California, for release on June 1, 2009.
Notable changes include the listing of search suggestions while queries are entered and a list of related
searches (called "Explore pane") based on semantic technology from Powerset, which Microsoft purchased in 2008.
On July 29, 2009, Microsoft and Yahoo! announced a deal in which Bing would power Yahoo! Search.
All Yahoo! Search global customers and partners were expected to have made the transition by early 2012.
In October 2011, Microsoft stated that they were working on new back-end search infrastructure with the goal
of delivering faster and slightly more relevant search results for users. Known as "Tiger", the new
index-serving technology has been incorporated into Bing globally since August 2011.
In May 2012, Microsoft announced another redesign of its search engine that includes "Sidebar",
a social feature that searches users' social networks for information relevant to the search query.
In September 2013, a new-look Bing was released to tie in with Microsoft's "Metro" design language.« Source|
|»On July 29, 2009, Microsoft and Yahoo! announced that they had made a ten-year deal
in which the Yahoo! search engine would be replaced by Bing. Yahoo! will get to keep 88%
of the revenue from all search ad sales on its site for the first five years of the deal,
and have the right to sell advertising on some Microsoft sites. Yahoo! Search will still
maintain its own user interface, but will eventually feature "Powered by Bing™" branding.
All Yahoo! Search global
customers and partners are expected to be transitioned by early 2012.« Source|
|Scott Moore (2013):
»The success in personal computer industry has a lot to do with a company called Microsoft, which is founded by Bill Gates. After 30 years, Microsoft is on the top of computer world.
Of Course, Microsoft created not only the operating system. Bing is also a part of it. Microsoft refers to Bing as a “decision engine.” With billions of websites on the Internet, you can imagine the power that Bing would possibly create. Bing’s focus is on four targets: Shopping, Travel, Local and Health. Its underlying goal is to simplify search.
|2009 - Codename: Kumo Source|
|Walcher, Stephan (21/05/2009):
»Microsoft wird allem Anschein, Kumo, die neue Version von Microsoft Live Search bereits nächste Woche auf der All Things Digital präsentieren. Mit Hilfe von der vor kurzem aufgekauften Firma Powerset will Microsoft mit Kumo seine bisher wenig erfolgreiche Suche, Live Search zu neuen Erfolge bringen. Anders als Google soll Kumo nicht die Häufigkeit von Worten sondern den Sinn von Sätzen verstehen. Klingt ein wenig wie die vor kurzem zum öffentlich freigegeben Suche Wolfram.
Microsoft bezeichnet Kumo übrigens nicht als Googlekiller« Source|
Features & Functionality
|Scott Moore (2013): »Features Outline: 1. Autosuggest: it features the recommended words based on the previous letters you type. It will list automatically what’s the popular search input 2. Best Match: It is an algorithm created by Microsoft pushes the suggested search input for the user based on personal search history and interest. 3. Deep Links: Let user preview pages before they click. 4. Instant Answer: It would allow Bing quickly display the most relevant answer based on query. It means that if you ask some basic knowledge on Bing, it would display answers itself besides the search results. 5. Bing Travel: It automatically searches for low fare flight and hotels at the destination. Based on study, it returns more than 75 percent accuracy rate for searches and users saved on an average of $55 on each flight.« Source|
|»Market share: Previous Bing logo used until September 2013 Before the launch of Bing, the marketshare of Microsoft web search pages (MSN and Live search) had been small. By January 2011, Experian Hitwise show that Bing's market share had increased to 12.8% at the expense of Yahoo! and Google. Bing powered searches also continued to have a higher "success rate" compared to Google, with more users clicking on the resulting links. In the same period, comScore’s "2010 U.S. Digital Year in Source|