Google is the most used, most described and most discussed search engine, and there are many more "most". As is well known, Google was developed by Larry Page and Sergey Brin and launched in 1998. At the end of the nineties, the WWW grew increasingly faster. Numerous crawlers were busy from the beginning to make these pages findable and thus usable, in addition it became increasingly important from the quantity of the results the relevant to find. Google stands out in particular by a ranking system (Page Rank) developed by them, which enables an automatic order of results. In a time (the first decade of search engines) of web directories or search engines with manually selected pages or search engines based on paid pages - an automatic ranking system was the point of success. And Google was able to build a stable brand on this basis....

Google introduced the Knowledge Graph in 2012. The objects identified during the search, such as places of interest or personalities, are enriched with factual information. These come from Wikipedia and the CIA World Factbook. So it is possible for Google not only to show websites, but also to give answers directly.

Language Multilingual

Launched September 4, 1998
Closed No

Developer Page, Larry and Sergey Brin

Country of Origin US America

1998 - [...] Google Inc.

Topic Universal

Region No Limitation

Technical functionalities
Robot/Crawler based, algorithmic search
Blended results SeEn

Used SeEn Google Search Engine

Robot: Googlebot (Source)

Older Version Internet Archive / WebCite

»Google Inc. was born in 1998, when Sun co-founder Andy Bechtolsheim wrote a check for $100,000 to that entity—which until then didn't exist.« Source

Gale Directory of Company Histories (via »Chances are, if you've ever searched for anything on the Internet, you've discovered Chances are also, once you've discovered, yours is one of over 150 million Internet searches that handles a day. With reliable and almost instantaneous results (the life span of a Google query normally lasts less than half a second), Google claims one of the widest audiences among Web sites, with 3 billion searchable documents and more than 21 million unique users per month. A dot-com company that made it, Google Inc. has not only survived, but is making a profit. Credit is given to top-rate technology, a rare sales model and an aggressive vision for what's ahead.

Google, Inc., the developer of the award-winning Google search engine, was conceived in 1995 by Stanford University computer science graduate students, Larry Page and Sergey Brin. Their meeting at a spring gathering of new Ph. D. computer science candidates launched a friendship and later a collaboration to find a unique approach to solving one of computing's biggest challenges: retrieving relevant information from a massive set of data.

By 1996 this collaboration had produced a search engine called BackRub, named for its unique ability to analyze the "back links" that point to a given Web site. Continuing to perfect the technology in 1998, Page and Brin built their own computer housing in Larry's dorm room, a business office in Sergey's room, and Google had a new home. The next step was to find potential partners who might want to license their search technology, a technology that worked better than any available at the time. Among the contacts was David Filo, a friend and Yahoo! founder. Filo encouraged the two to grow the service themselves by starting a search engine company. ...« Source

An interesting tool to train your Google search skills Source

Danny Sullivan (2004): Search Engine Timeline
»Jun. 1999 - Netscape launches a revamped Netscape Search service that uses information from the Open Directory and technology from Google.«
»Sep. 1999 - The new, non-beta version of Google goes live.«
»Nov. 1999 - Google begins running text banner ads« Source

Sullivan, Danny (Mar 3, 2003): »The New Breed: ... Google (1998- ): Ironically, Google is now the oldest of the "new" players that have taken over from the old. Launched in 1998 as a Stanford University research project, Google's ability to analyze links from across the web helped it produce a new generation of highly relevant, crawler-based results. By many different measures, it is today the most popular search engine in use.« Source

Googlefight (»This site is not affiliated with or sponsored by Google«, but realy funny) »Type 2 keywords and click on the 'Fight' button. The winner is the one which gets the biggest number of results on Google. « Source


»Larry and Sergey named the search engine they built "Google," a play on the word "googol," the mathematical term for a 1 followed by 100 zeros.« Source

Critical points

Features & Functionality


Example results page for "sand": Source

References & further Publications

Wikipedia (EN):
Wikipedia (Others):

Other Sources

Brin, Sergey / Page, Lawrence: The Anatomy of a Large-Scale Hyper textual Web Search Engine. At: Computer Networks and ISDN System (1998, Vol. 30, No. 1-7, S. 107-117). Online available at: InfoLab. URL:
Google. Online available at SEO Logic. URL:
"Google." International Directory of Company Histories. The Gale Group, Inc, 2006. 28 Feb. 2015. URL:
Tweaking Google URL:
Tóth, Erzsébet: Exploring the Capabilities of English and Hungarian Search Engines for Various Queries. In: Libri. Volume: 56, Issue: 1, Pages: 38-47. URL: DOI: 10.1108/00220410610714930
Bar-Ilan, J et al.: Methods for evaluating dynamic changes in search engine rankings: a case study. In: JOURNAL OF DOCUMENTATION. Volume: 62, Issue: 6, Pages: 708-729. URL: DOI: 10.1108/00220410610714930
Danny Sullivan (Apr 28, 2004): Search Wars: Battle Of The Search Superpowers URL:
Tsukayama, Hayley (2012): FAQ: Google’s new privacy policy. In: The Washington Post. URL:
Sullivan, Danny (Mar 3, 2003): Where Are They Now? Search Engines We've Known & Loved URL:
Bauer, Vera (27. September 2015): Googles Suchmaschine feiert 17. Geburtstag URL:
Badische Zeitung: Interview: Wie abhängig sind wir von Google? URL:
Brian Dean (Nov. 05, 2016): Google’s 200 Ranking Factors: The Complete List URL:
Matt Cutts: URL:
Cox, B. (2001). Google Picks a Seasoned Exec. Retrieved from URL:
Ghemawat, S., Gobioff, H., & Leung, S.-T. (2003). The Google file system (Vol. 37). Retrieved from URL:
Mangalindan, M. (2001). Google Names Former Novell Chief As CEO in Strategy to Raise Its Profile - WSJ. The Wall Street Journal. Retrieved from URL:
Alyson Shontell (Sep. 27, 2013): Here's What Google Looked Like The First Day It Launched In 1998 URL:
Danny Sullivan (2008): Google Universal Search: 2008 Edition URL:
Danny Sullivan (2007): Google 2.0: Google Universal Search URL:
Metamend: Google Search Engine Optimization Strategy URL:
PETER WALDMAN (2009): Google’s Power Play URL:
Singhal, A. (2012). Introducing the Knowledge Graph: things, not strings. URL: //
Lewandowski, D. (2015). Suchmaschinen verstehen. Berlin, Heidelberg: Springer. URL: 1007/978-3-662-44014-8
Spiders Crawlers and Indexers! Google Search Engine URL:

Created: 2013-01-15