business directory

Language English

Launched 2008
Closed 2011 or earlier

Developer Accoona Corporation

Country of Origin

2008 - [...] Masterseek Corporation

Topic Business Information SeEn

Region No Limitation

Technical functionalities
Web Directory
Crawler-based, algorithmic SeEn

Used SeEn Accoona
Google Search Engine

Robot: Accoona-AI-Agent (Source)

Older Version Internet Archive / WebCite

»On October 30, 2008, it was announced that Masterseek had acquired the B2B search engine Accoona. Accoona had been launched in 2004, with U.S. President Bill Clinton serving as their initial spokesman. The search engine had been fairly successful in the United States and China, where it had an exclusive partnership with China Daily News. On August 3, 2006, TIME had dubbed Accoona one of its "50 best websites," illustrating how the search engine used artificial intelligence to "understand" the meaning of keyword queries. Accoona had run into difficulties and gone defunct by early October 2008, withdrawing its IPO. After Masterseek bought the remaining search engine codes, domain name, and assets, Accoona was integrated with Masterseek, and re-launched in the USA and China. It was launched in Europe in January 2009.« Source

»As a part of the deal, Accoona will be integrated with Masterseek and they will re-launch Accoona [...]. Until they re-launch, a beta version [was] available at with a simple company search facility. After the re-launch, a new version will have “a significantly greater amount of company information and more varied search facilities.”
Accoona will initially be re-launched in the USA and China. In January, they plan on launching it throughout Europe in conjunction with the launch of a new expanded search functionality. With the acquisition of Accoona, Masterseek will fortify itself in its fight to become one of the largest B2B search engines in the world. The acquisition means that Masterseek will improve its company data and at the same time significantly increase the number of its users.
Masterseek provides free access to company profiles, products and services from more than 50 million companies in 75 countries.« Source


»The name Accoona is derived from the Swahili phrase, Hakuna Matata, which means “don’t worry be happy.” Accoona CEO Stuart Kauder says, “The company name was chosen specifically with the end user in mind. Our goal is to make our users happy by helping them find relevant results to their queries.”« Source

Critical points

»Although loose, this is a good translation of hakuna matata. Accoona may be derived from the whole phrase, but it sounds like a Cockney or French pronunciation of only the first word. Taken alone, hakuna means "there are none" and is one way of simply answering "no", since there is no single word for "no" in Swahili. This is not a good name for an Internet search engine. Imagine seeing "there are none" on a search result page.« Source

Features & Functionality


Now Accoona is a Local Search SeEn called Business Directory. Source

References & further Publications

Wikipedia (EN):
Wikipedia (Others): n.a.

Other Sources

Hartzer, Bill (2008): B2B Search Engine Accoona Acquired by Masterseek. Online available at URL:

Created: 2013-01-29