Language English

Launched December 2004
Closed February 2014

Developer Blingo

Country of Origin US America

2004 - 2014 Blingo

Topic Universal

Region No Limitation

Technical functionalities
Search Interface / Search API
Search & Win

Used SeEn Google Search Engine

Older Version Internet Archive / WebCite

» offers Internet searching with a bonus—each time you search, you could win a prize. You'll know right away if you've won a digital camera, a year's subscription to Netflix, or some other prize. No personal information is collected except that required to deliver prizes. Search results are supplied by Gigablast, which indexes roughly one tenth as many pages as Google, and include sponsored results. Blingo plans to offer one to two thousand prizes per month.« Source

Terri Gruca (2006) »"Trying to "out-Google" Google in terms of search technology quality is going to be tough," said Frank Anderson, chief executive officer of Blingo, another new search engine that will launch this week. So if that's the case, what's Blingo's selling point? Anderson said he hopes Blingo can lure users with the potential of prizes. People will be eligible to win free stuff, such as CDs or movie tickets, when they conduct a search on the site. But like Accoona, Anderson said Blingo expects to generate most of its revenue through sponsored links...and it's using software from Google to serve those ads. Clearly, people think there's enough search-advertising money to go around to create viable businesses. But I think investors should be extremely cautious if there's a wave of search IPOs in the near future. Unless Accoona, Blingo or other startups invent something that is truly revolutionary, it is going to be tough for any of the new search companies to really challenge the search world's Big Three.« »Every day, it seems like a new search engine is trying to knock Google off its pedestal. One search site has decided if you can't beat 'em, join 'em. Blingo uses the same search engine Google does, but it also offers random prizes to users. "We make money by showing sponsored results next to the search results you get," said Frank Anderson, CEO of Blingo. "And when people click on the sponsored results, we make money." That money goes back into the prizes Blingo offers to visitors. "We hope to be profitable later this year, because we keep increasing our prizes as we grow our user base," Anderson said. Search at the right time, and you could win everything from movie tickets to portable PlayStation systems. "I told my friends about it. They didn't believe me," said Caroline Barth, who won a free iPod Shuffle. "Then when I won something, I told them, 'Really, you'll win!'" Laura Morris said she won a prize "probably like the second or third day" she used Blingo. "I'd won movie passes, and my co-worker won a year of Netflix," Morris said. Blingo spokespeople say visitors can increase their chances of winning by signing up for Blingo Friends. Visitors can invite their friends to join. If one person wins a prize, all of his or her friends win the same prize. As more people sign up, Blingo's founder promises more prizes. "The odds of winning have remained stable as we've grown, and it will continue to do so," Anderson said. "You have to search things every day anyway," Morris said. "So why not win something?" Visitors can only win on their first 10 searches a day, so users shouldn't bother searching over and over. The winners WCCO-TV talked to said they won prizes just by using Blingo in their everyday lives, not by trying hard.« Source

»... sites that have formal agreements with Google to supplement their own search results with Google results and advertisements, then share the revenue with Google. Blingo, one of those companies, tries to draw traffic with a simple incentive: free stuff. The San Francisco company randomly picks several times each day to give away prizes. The visitor who completes a search closest to a designated time is met with a pop-up window congratulating him, with instructions on how to redeem awards like iPods and gift certificates. The company says it hands out about $750 in prizes each day. Frank Anderson, chief executive of closely held Blingo Inc., says he and his colleagues mulled over several ideas when trying to found a new company -- but soon realized that, instead of reinventing search, it made sense to partner with a company that had already built a successful search engine and business model. Mr. Anderson says the company's contract with Google prevents him from discussing the details of the business relationship. "We love Google," Mr. Anderson says. "So do most people."« Source


Critical points

Features & Functionality

»Just like all popular search engines, we earn money from the sponsored links you see when you do a search. (These links are always clearly identified and separated from search results.) Prizes are simply our way of encouraging people to use Blingo to search the Web.« Source


References & further Publications

Wikipedia (EN):
Wikipedia (Others): n.a.

Other Sources

Rubenking, Neil J. (2004): Blingo. Online available at URL:,2817,1739916,00.asp
In the News URL:

Created: 2013-01-22