Bing Image Search

After MSN Search and Live Search, Bing (first known under the code name "Kumo") has been Microsoft's search solution since 2009. Bing is often referred to as the leading Google competitor and also supplies the Yahoo search. According to ComScore, Bing and Yahoo together had a market share of 32.6% of US Internet searches in the US behind Google (64.5% of US search market share) in 2015. Bing calls himself a "decision engine". Early on, Bing relied on some of today's common search functionalities, such as the display of search suggestions when entering a search term, a list of related searches or a listing of concrete search results directly on the results page.

Bing offers a picture search from the beginning. An own crawler searches the Internet for image files. Bing offers several filters on the result page, including Image size, color, type, license. Bing also offers a reverse image search.

Language Multilingual

Launched 2009
Closed No

Developer Microsoft

Country of Origin US America

2009 - [...] Microsoft

Topic Image SeEn

Region No Limitation

Technical functionalities
Image Search Engine
Robot/Crawler based, algorithmic search
Search engine for special file formats

Used SeEn Bing

Robot: msnbot-media (Source)

Robot: Bingbot (Source)

Older Version Internet Archive / WebCite


Critical points

Features & Functionality

FELICE SCHMERTZLER (2012): »When first arriving on Bing’s image search home page, the viewer is shown a series of “trending” images. This can be helpful in finding current images quickly as well as generally staying involved in what is popular. However, most users will continue to input a specific search query and hope for good results. Using “biotechnology” as our test query, Bing provides us with an infinitely scroll of results. We have several options to help further define our search by accessing the menu directly below the search query. We can specify the size, color, type, layout, and people we are looking for.

Size– Size filters your search for images that are specifically small, medium, large, or wallpaper sized. This can be for the purpose of finding a picture that will fit specifically in a document with the right resolution you are looking for.

Color– The color drop down provides the option of finding images that are color only, black and white only, or you can chose for a picture to be dominate in one color. For example, if I chose blue as the color I wanted to see most in my image, these are the results for “Biotechnology” that would appear: Type– Type allows you to limit your search to a photograph, clipart, or line drawing.

Layout– Layout allows you to find images that are specifically square, wide, or tall. This can again be useful for the final destination of the image. Lets use social media for example: if you were looking for a new cover photo for Facebook, you would search for a wide image because it has the appropriate dimensions that a cover photo requires.

People– People is useful when you are specifically looking for parts of a person in a picture. The search can either be specified to “faces” or “head and shoulders.”

These filters can be applied simultaneously to help get to the goal of your search as quickly as possible. Once you have found what you are looking for, don’t forget to “clear filters” from your last search before your new one begins!

Related Searches– Bing Images also provides a series of related image searches based on your query. If the results for biotechnology do not provide what I am looking for, Bing suggest popular searches that specifically have biotechnology in them: Biotechnology- in agriculture, Biotechnology- bio technology, Biotechnology- Thailand, Biotechnolgy- career opportunities, and Biotechnolgy- DNA structure. These are all fairly good suggestions and may even lead the viewer to wonder on the specifics of Biotechnology in Thailand, since this may be an unexpected result.

Related Topics– On the right hand side, you will find “related topics” to your search. This is anything and everything that can be associated with your query topic. For example, Biotechnology provides related topics such as “Genetic Engineering”, “Cloning”, and “Nanotechnology”. All of these are great related topics to look into. However, this is not very accurate for all searches (especially, multiword searches). As we can see in Professor Moore’s video “Image Search with Major Search Engines”, some queries (such as beach sunset) return related topics that happen to be completely unrelated to the original query. « Source


Example results page for "sand": Source

References & further Publications

Wikipedia (EN):
Wikipedia (Others):

Other Sources

See also Bing URL: single.php?id=21
CHRIS HOFFMAN (2018): Bing Is Suggesting the Worst Things You Can Imagine URL:
Bing Image Data Feed URL:
George Nguyen (2019): Bing spotted showing domain sources in image carousels URL:

Created: 2015-08-23