AOL Video Search

Since 2005 AOL offers a video search. At the beginning two sources were used: Own video content from various AOL services and Time Warner properties (CNN for example), and many content partners such as the Associated Press and open web video files from SingingFish, a multimedia engine owned by AOL. In late 2005, AOL partnered with MTV. Content from the MTV network is delivered to the AOL database (and SingingFish) via RSS feeds, but is not searchable via keywords. In 2006, AOL acquires Truveo, which will drive AOL Video Search over the next few years. In 2010, the various offers were combined under the newly founded umbrella "AOL Video". Starting in 2012, Blinxx will be used to power AOL's video search, and AOL's premium content will also be integrated into Blinxx. In 2015, AOL was acquired by Verizon Communications, whose Verizon Media division is now responsible for AOL video content.

Language Multilingual

Launched 2005
Closed No

Developer AOL

Country of Origin US America

2005 - 2015 AOL

Topic Music, Sound & Video Search engine

Region No Limitation

Technical functionalities
Search Interface / Search API

Used SeEn SingingFish

Older Version Internet Archive / WebCite

AOL video search have had different entries:, or the video portal / / / Gary Price (Jun 30, 2005): »The new AOL Video search provides access to two databases of multimedia content. First, you'll find more than 15,000 licensed and originally produced video assets that come from various AOL services, other Time Warner properties (CNN for example), and many content partners like the Associated Press. I've already come across news clips, movie trailers, music videos, and television programs. This material is labeled "Featured Videos" on a search results page. Second, an AOL Video Search results page also includes listings of open-web video files. This content comes from SingingFish, a multimedia engine that's owned by AOL. This material is labeled as "Video Results from the Web" on a results page.« Source

Gary Price (Dec 5, 2005): »There is no doubt about it, AOL is playing hardball in the video search and the web video-on-demand business. [...] Today is one of those days. Word from Dulles, VA that AOL Video and MTV Networks (part of Viacom, also owners of CBS) are anouncing a partnership that will make video material available via AOL Video Search (beta) from numerous cable services. Content will be delivered to the AOL Video Search database via RSS feeds and will not be keyword or transcript searchable. MTV Networks consists of some very well-known content providers including MTV, VH1, CMT, Logo, Comedy Central (yes, Daily Show clips), Nickelodeon and others. MTV content will also be available on AOL's "other" multimedia search engine, SingingFish. ...« Source

Gary Price (Jan 10, 2006): »News from AOL this morning that they've acquired video search engine and video crawling technology, Truveo, for an undisclosed sum. The deal was formally signed on December 21st and is being made public today. Truveo first went launched in beta last summer and we blogged about it here. Truveo technology crawls the open web for video files using a technology they developed called "visual crawling." From the Truveo site: For video to be searchable, it is also necessary to collect meaningful text metadata to associate with each video file. Of course, we rely on standard techniques, such as mining closed-caption transcripts and importing RSS feeds. The vast majority of video on the web, however, does not have any closed-caption or RSS metadata available...Whenever our visual crawlers find a new video on the web, they can also "visually" examine the context of the surrounding web application. In most cases, this examination reveals a bounty of rich and detailed metadata related to every video. A quick search using Truveo's advanced search interface last night found up content from numerous sources including Reuters, CNN, BBC News, Fox Sports, and MSNBC. So, as of today AOL owns both Truveo and Singingfish multimedia search sites and their crawling technology. Seattle-based Singingfish was acquired by AOL in 2003 and still maintains a standalone site along with a presence on the AOL Video Search site. It will be worth watching how AOL uses each technology. According to AOL, look for the Truveo technology to begin appearing on AOL Video in the next few months. As I've pointed out before, AOL continues to develop into a major player in the video/multimedia search scene. 2005 was a big year for AOL Video Search that included: The launch of the new AOL Video Search site. It's an impressive site. I posted this overview on the day it launched. Announced several new content partners including Reuters, MTV, and iFilm. Had success streaming live and offering archived versions of musical performances from Live 8 Began beta testing AOL Hi-Q? that allows high quality (in terms of file size) video files to be downloaded while your computer is idle. Finally, a few weeks ago we learned that video search is a part of the new Google/AOL deal. The announcement says that both companies will collaborate in, "video search and showcasing AOL's premium video service within Google Video." What this means is still to be determined. Where will AOL video results appear on Google Video results pages? How many results will be shown? Will they be separated into their own section or merged with Google results? Will both companies eventually negotiate together for new content? As they say, especially in the world of video, stay tuned.« Source

November 23, 2010 »AOL Inc. (NYSE:AOL) today announced the creation of AOL Video to aggregate its vast online video library assets under one strategic umbrella, and to drive the creation, production and syndication of high-quality online video content for its millions of users. AOL Video uniquely delivers on the entire video value chain from creation through syndication to distribution, consumer experience and monetization for the benefit of users and advertisers alike. Comparing data from comScore July 2010 to October 2010*, AOL video streams increased from 192 million to 493 million, an increase of 157%. “You’ve Got…” the video series that launched on the new on November 1, generated more than four million views in its first two weeks, and featured a diverse guest list including Kelly Ripa, Barack Obama, Good Charlotte and the Marines in Afghanistan.** For comparison, that puts “You’ve Got…” on-pace with a top 10 Web series***. Overall, video views on the new are up more than 3X since launch.**** “In just a few short months, you can see by the data that our commitment to video is really paying off for users and advertisers,” said David Eun, President of AOL Media & Studios. “We have no doubt that video is the future of content on the Web, and AOL’s goal is to be the market leader at every point on the value chain. Our distribution capability is the keystone that links the high-quality video content we create at AOL to the premium publishers that carry it, the engaged users who consume it, and the premium brands that partner with us to create it.” [...] In the second half of 2010 alone, AOL has closed deals with more than 20 premium content partners and digital studios to deliver a mix of high quality programming to AOL’s audiences. Within that mix, AOL has announced several new video franchises not seen anywhere else on the Web, including partnerships with Vuguru, Ben Silverman’s Electus, Next New Networks, Telepictures Productions and the Ellen DeGeneres Show Web site and Other video franchises across AOL’s owned and operated properties include, AOL Sessions; The Engadget Show; Translogic on AOL Autos; a number of shows on - Cambio Connect, Cambio Style, Cambio Goes Home, Cambio Cares; and The Secret Millionaire’s Club on AOL Kids. AOL also announced today that Ran Harnevo, co-founder of 5min Media, the Web’s largest video syndication platform that AOL acquired in September, will oversee AOL Video as Senior Vice President. Harnevo will lead AOL’s efforts to partner with the world’s most visionary video creators, increase the presence of video across AOL sites, and oversee the distribution of content from AOL video partners across the Web. He will also lead the development of a single online video distribution and syndication platform with advanced functionality for an improved user experience. Harnevo will report to David Eun, President, AOL Media & Studios and David Mason, Senior Vice President, AOL Content Platform...« Source

Erick Schonfeld (Feb 13, 2012): »British video search company Blinkx saw its stock spike briefly this morning, following an announcement that it will power AOL’s video search. AOL is one of the largest video destinations on the Web, with about 450 million video views per month according to comScore. Blinkx will also incorporate AOL’s premium videos in its own search engine. (Presumably, that will include TCTV videos, since we are owned by AOL). Blinkx itself attracts 55 million U.S. video searchers a month. AOL’s video properties are watched by about 40 million unique viewers (comScore), so the deal could significantly expand blinkx’s reach. But doesn’t AOL already have its own video search technology? Back in 2006 it acquired a video search engine called Truveo. Up until recently, Truveo was powering all of AOL’s video search. But it’s been on life support for months, and now with this deal the plug is being pulled on Truveo. (Update: To be clear, it is the Truveo video search platform that is being retired. The engineering team is being redeployed to work on content creation and distribution tools. Also, the blinkx deal is only for video search on Failed acquisitions aside, AOL wants its videos to reach the broadest audience. An internal-only video search engine doesn’t do much to reach new audiences. Of course, most people search for videos on Google, not blinkx. And somehow YouTube always seems to turn up as the top video results on Google. If your videos aren’t on YouTube, they are sort of invisible. But if they are on YouTube, you have to cut them in on the ad revenues. So media companies are trying to push video viewers to their own sites through deals like the one AOL just did with blinkx.« Source

Danny Sullivan (2007): »AOL Video Search uses its Truveo service to crawl the web for matches, plus AOL has a variety of partners feeding it content. In a search for fireworks at AOL, I liked how there was plenty of news content coming up covering fireworks from the recent 4th Of July celebrations. I also liked the big tabs that made it easy to toggle from “Best Match” to “Most Viewed” or “Highest Rated” and “Most Recent.” Sure, Google Video has these ranking choices as well (Relevance, Rating, Popularity & Date), but the tabs provide easier and more noticeable access that the Google Video drop-down box. The range of video content on AOL also seemed for this particular search much broader. Aside from search, AOL also offers an extensive AOL Video area, ...« Source


Critical points

Features & Functionality

»Inline Playback of Video Clips via the AOL Video Player / / / Presently, the AOL Video Player will not work with Firefox 1.0.1+. However, AOL is putting the "finishing touches" on a version that will work with new versions of Firefox. The player does work with Firefox 1.0, Netscape 7.1+, and Internet Explorer. From the AOL Video Player you can search the database, browse content by category, and toggle the player into "full screen" mode. A New Relevancy Algorithm / / / Dynamic Clustering of Video Search Results / / / It's likely that this technology comes from Vivisimo. AOL and Vivisimo announced a partnership earlier this year. / / / Ability to Sort by Results by Relevance, Video Quality, Duration, and Release Date / / / Preview Video Clips With Animated Thumbnails / / / Search Every Word Spoken in a Video Clip (Transcript Search) / / / This service is available for some "featured" video content. Results that come from the SingingFish database are found using metadata search. / / / User Created Playlists« Source


Example results page for "sand": Source

References & further Publications

Wikipedia (EN):
Wikipedia (Others): n.a.

Other Sources

Rick, Christophor (2011): AOL Gets Serious About The Power of Online Video Content. Online über die Webseite ReelSEO Video Marketing. URL:
Gary Price (Jun 30, 2005): AOL Begins Rolling Out New Video Search Engine URL:
AOL Launches AOL Video Division to Unify Video Operations URL:
Gary Price (Dec 5, 2005): AOL Video Search Adds Slew of New Content from MTV and Many Other Cable Networks URL:
Gary Price (Jan 10, 2006): AOL Acquires Truveo Video Search and Crawling Technology For Undisclosed Sum URL:
Kevin Newcomb (January 11, 2006): AOL Adds Truveo for Video Search URL:
November 23, 2010: AOL Launches AOL Video Division to Unify Video Operations URL:
Erick Schonfeld (Feb 13, 2012): Blinkx Replaces Truveo To Power AOL Video Search URL:
Wikipedia: Verizon Media URL:

Created: 2013-02-17