Language English

Launched 2005
Closed June 2018

Developer Ramberg, Ken and J.J.

Country of Origin US America

2005 - [...] Goodsearch LLC.

Topic Universal

Region No Limitation

Technical functionalities
Search Interface / Search API
Charity or Green Search often called GOOD Search

Used SeEn Google Search Engine

Older Version Internet Archive / WebCite

Wikipedia: »GoodSearch is a search engine using the results of Yahoo that gives half of its revenue, a penny per search, equivalent to a few cents, to US charities chosen by its users.

The company was founded by Stanford graduates Ken and JJ Ramberg after they lost their mother to cancer. They created GoodSearch as a way to easily support their favorite cause.

As of July 2006, more than 15,000 nonprofit US organizations were already using GoodSearch as a way to make their organization visible and fundraising.

The site has been featured in The New York Times , Oprah Magazine , The Wall Street Journal , and Fortune Small Business Magazine .

In 2005, research on Goodsearch helped raise nearly 6 billion $ revenue from advertisers. The goal of GoodSearch is to direct a percentage of that income to good causes. What some users may find annoying during searches is the systematic presence of commercial sites in the first search results even if they relate to his research; it's the price to pay for charity.« Source

Erika Rasmusson Janes (2006): »Attention, would-be philanthropists: Ken Ramberg knows you're busy. He knows that you mean to write checks to help hurricane victims and you want to raise money for your kid's school. He also knows that those good intentions don't always materialize into cash for worthy causes.

To make charitable giving easier, Ramberg, 41, and his sister, JJ, recently launched, an Internet search engine that aims to make philanthropy as easy as surfing the web. is powered by Yahoo! and raises money for charities using a model similar to paid searches on Yahoo or Google: Advertisers pay a fee whenever Internet users click on a given link. Last year search engines generated almost $6 billion through such searches. In the version, a sliver of that goes to a nonprofit the computer user designates.

Ramberg estimates that each search sends about one cent to a given charity. That may not seem like much, but if 500 supporters pledge to raise money for, say, a school, and each searches the web five times a day, that comes to $9,125 a year.

GoodSearch is the latest socially minded venture by Ramberg. In 1988 he and his mother, Connie Ramberg, co-founded Jobtrak, a job-listing site and resume database for college students. The company didn't give any of its revenues to charity, but it allowed nonprofits to post their job listings free. In 2000, Ramberg and his mom sold the company to for an undisclosed sum.

A year later Ken and JJ lost their mother to cancer, an experience that helped spark the idea for "We dealt with a lot of cancer-research organizations and hospitals and became aware of how desperately they were in need of funding," Ramberg says.

He began looking for ways to combine his passions for the Internet and charity. He got the idea for GoodSearch in 2004 and started hiring programmers soon after. In its first week the company was contacted by some 500 nonprofits; today the site lists more than 800,000. Ramberg set the company up as a for-profit, though he takes no salary and donates 50% of annual revenues to charity.

He doesn't doubt that his mom would approve. "She was very proud of what we accomplished at Jobtrak," he says. "And I think she'd be even more proud of what we're doing now."

How UPS, Starbucks, Disney do good. See companies that are most admired for social reponsibility.« Source


Critical points

Features & Functionality


References & further Publications

Wikipedia (EN): n.a.
Wikipedia (Others):

Other Sources

What If? Foundation: Make GoodSearch Your Search Engine URL:
World Reach: Goodsearch and Goodshop: Use Your Web Searches and Shopping for the Cause of Christ! URL:
In the News URL:
BOB TEDESCHI (2005): Conduct a Search, Make a Donation URL:

Created: 2018-04-01