Aesop is a crawler-based web search engine from Aesop Marketing Corporation (by Mark Joyner), based in Los Angeles, CA. The search engine was active from 2001 to 2010. Aesop particularly promoted its Aesop Meta tag, which was designed to make searches faster and more accurate. For this purpose, website providers were asked to report Mata tags to Aesop to describe their web content. Although these metatags are now standard when building websites, in 2001 it was probably quite new.

Language English

Launched 2001
Closed 2010

Developer Aesop Marketing Corporation

Country of Origin US America

2001 - 2010 Aesop Marketing Corporation

Topic Universal

Region No Limitation

Technical functionalities
Robot/Crawler based, algorithmic search

Used SeEn Aesop

Robot: AESOP_com_SpiderMan (Source)

Older Version Internet Archive / WebCite

Michael Bauser (2002): » wasn't always a search engine: until April 2001, it was the homepage for the Aesop Marketing Corporation, the internet marketing business operated by Mark Joyner. Aesop Marketing specializes in "viral" and "guerilla" marketing technologies, and markets mostly to non-technical business owners who are doing their own web marketing. Other Aesop ventures include StartBlaze, ExitBlaze and ROIbot. If you've never heard of those three, you probably skipped that stage of webmaster evolution. After spidering the web for only four months, Aesop was transformed into a search engine with a small burst of orchestrated hype that included a a self-congratulatory press release and a hysterically bad interview of Joyner by Robin Nobles. In both the press release and the interview, Aesop's make out the engine to be the Next Big Thing. Unfortunately, testing Aesop reveals it's not even as good as the current Big Things.« Source

URLwire (2001): »According to says Mark Joyner, CEO, "With the exception of Yahoo (NAS:YHOO), all of the 8 major Internet search engines are 'spider' type engines, but true spiders are actually quite rare. There are only 10 true spider search engines in existence. Since almost every spider search engine becomes recognized as a major search engine in a short period of time, the release of a new spider search engine is always a pivotal event on the Internet."

The term "spider" refers to any automated technology that captures information from a website and follows links (or "crawls" with "bots") to find more information. AltaVista (NAS:CMGI) and Google are two well known examples. True spider search engines are so rare because the technology required to manage the mountains of data involved is quite complex.

In the upcoming weeks, will also announce new search technology that will change the way searchers find information. "Our slogan is: 'Find it here - faster.' We intend to greatly cut down the amount of time it takes for searchers to find information on the net. We will release the new technology responsible for this in the next few weeks," said Joyner.

"We realize that there are already many search engines in existence, but we believe we can make a significant contribution to the Internet community by offering a new paradigm that will cut down the amount of time it takes searchers to find relevant information," finished Joyner. Aesop is an Internet software and services firm based in Los Angeles, California. Aesop has been in business since 1994 and has created some of the most widely used Internet business applications in existence. One of these applications, ROIbot is currently used by over 60,000 Internet businesses on a regular basis. Mark Joyner is widely recognized as one of the top Internet Marketing experts in the world, and is the author of 1,001 Killer Internet Marketing Tactics.« Source


Named after the developer a search-engine optimization company of the same name. Source

Critical points

Features & Functionality

»Robin Nobles (2001): ... Another unusual aspect of the Aesop engine is that it has its own META tag ( Will it help you with rankings in other engines? It’s doubtful, but Mark Joyner, CEO of the Aesop Marketing Corporation and a top Internet marketing expert, says that it will definitely boost your rank at the Aesop engine dramatically.
Question: Tell me more about the Aesop META tag. It says on your site, "The Aesop Meta Tag is a new standard that has changed the relationship between search engines and searchers. This tag helps searchers better distinguish various types of web sites and find exactly what they are looking for." I understand that this tag is very important in terms of the Aesop engine. Do you see any of the other major engines moving toward the use of this tag?
Joyner: I think that as more sites adopt the new convention (and thousands and thousands of sites already have), other engines may adopt it as well. We are doing everything we can to get general acceptance of the convention as we believe it will greatly improve the experience of a searcher and help them find what they are looking for faster.

Question: How many pages are in the index at this point in time?
Joyner: About 5 million including pages yet to be indexed. « Source


References & further Publications

Wikipedia (EN): n.a.
Wikipedia (Others): n.a.

Other Sources

Search Engine Snob: Search Engine Review: URL:
Eric Ward (2001): New Search Engine Spider Crawls Web URL:
Robin Nobles (2001): The New Search Engine on the Block . . . Aesop URL:
Company Press Release (2001): New Search Engine Spider Crawls the Web Launches With 2.5 Million Web Pages Indexed URL:
The Aesop Meta Tag URL:

Created: 2018-03-30