parameter
status[21]
Bing


http://www.bing.com/

     
Language Multilingual



Launched June 1, 2009
Closed No



Developer Microsoft



Country of Origin US America



Owner
2009 - [...] Microsoft



Topic Universal



Region No Limitation



Technology
and/or
Strategy
Crawler-based, algorithmic SeEn



Used SeEn Bing



Older Version Internet Archive / WebCite



After MSN Search or Live Search since 2009 Bing (thirst known under the codename “Kumo”) is Microsoft’s search solution. Bing is often called the leading Google competitor, which powers the Yahoo search too. As of ComScore together Bing and Yahoo had a market share of 32.6% of US internet searchers in the US behind Google (64.5% of the US’s search market share) in 2015. Bing called themselves a “decision engine”, based on Powerset a semantic technology Microsoft purchased in 2008, they offer search suggestions when you entering a query [kd2016].
»Bing (known previously as Live Search, Windows Live Search, and MSN Search) is a web search engine (advertised as a "decision engine") from Microsoft. Bing was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009, at the All Things Digital conference in San Diego, California, for release on June 1, 2009. Notable changes include the listing of search suggestions while queries are entered and a list of related searches (called "Explore pane") based on semantic technology from Powerset, which Microsoft purchased in 2008. On July 29, 2009, Microsoft and Yahoo! announced a deal in which Bing would power Yahoo! Search. All Yahoo! Search global customers and partners were expected to have made the transition by early 2012. In October 2011, Microsoft stated that they were working on new back-end search infrastructure with the goal of delivering faster and slightly more relevant search results for users. Known as "Tiger", the new index-serving technology has been incorporated into Bing globally since August 2011. In May 2012, Microsoft announced another redesign of its search engine that includes "Sidebar", a social feature that searches users' social networks for information relevant to the search query. In September 2013, a new-look Bing was released to tie in with Microsoft's "Metro" design language.« Source
»On July 29, 2009, Microsoft and Yahoo! announced that they had made a ten-year deal in which the Yahoo! search engine would be replaced by Bing. Yahoo! will get to keep 88% of the revenue from all search ad sales on its site for the first five years of the deal, and have the right to sell advertising on some Microsoft sites. Yahoo! Search will still maintain its own user interface, but will eventually feature "Powered by Bing™" branding. All Yahoo! Search global customers and partners are expected to be transitioned by early 2012.« Source
Scott Moore (2013): »The success in personal computer industry has a lot to do with a company called Microsoft, which is founded by Bill Gates. After 30 years, Microsoft is on the top of computer world. Of Course, Microsoft created not only the operating system. Bing is also a part of it. Microsoft refers to Bing as a “decision engine.” With billions of websites on the Internet, you can imagine the power that Bing would possibly create. Bing’s focus is on four targets: Shopping, Travel, Local and Health. Its underlying goal is to simplify search. « Source
2009 - Codename: Kumo Source
Walcher, Stephan (21/05/2009): »Microsoft wird allem Anschein, Kumo, die neue Version von Microsoft Live Search bereits nächste Woche auf der All Things Digital präsentieren. Mit Hilfe von der vor kurzem aufgekauften Firma Powerset will Microsoft mit Kumo seine bisher wenig erfolgreiche Suche, Live Search zu neuen Erfolge bringen. Anders als Google soll Kumo nicht die Häufigkeit von Worten sondern den Sinn von Sätzen verstehen. Klingt ein wenig wie die vor kurzem zum öffentlich freigegeben Suche Wolfram. Microsoft bezeichnet Kumo übrigens nicht als Googlekiller« Source



Name




Critical points




Features & Functionality

Scott Moore (2013): »Features Outline: 1. Autosuggest: it features the recommended words based on the previous letters you type. It will list automatically what’s the popular search input 2. Best Match: It is an algorithm created by Microsoft pushes the suggested search input for the user based on personal search history and interest. 3. Deep Links: Let user preview pages before they click. 4. Instant Answer: It would allow Bing quickly display the most relevant answer based on query. It means that if you ask some basic knowledge on Bing, it would display answers itself besides the search results. 5. Bing Travel: It automatically searches for low fare flight and hotels at the destination. Based on study, it returns more than 75 percent accuracy rate for searches and users saved on an average of $55 on each flight.« ---------- Source



More

»Market share: Previous Bing logo used until September 2013 Before the launch of Bing, the marketshare of Microsoft web search pages (MSN and Live search) had been small. By January 2011, Experian Hitwise show that Bing's market share had increased to 12.8% at the expense of Yahoo! and Google. Bing powered searches also continued to have a higher "success rate" compared to Google, with more users clicking on the resulting links. In the same period, comScore’s "2010 U.S. Digital Year in Review" report showed that "Bing was the big gainer in year-over-year search activity, picking up 29% more searches in 2010 than it did in 2009". The Wall Street Journal notes the 1% jump in share "appeared to come at the expense of rival Google Inc". In February 2011, Bing beat Yahoo! for the first time with 4.37% search share while Yahoo! received 3.93%. Counting core searches only, i.e., those where the user has an intent to interact with the search result, Bing had a market share of 14.54% in the second quarter of 2011 in the United States. The combined "Bing Powered" U.S. searches have declined from 26.5% in 2011 to 25.9% in April 2012.« Source



References & further Publications

Wikipedia (EN): http://en.wikipedia.org/wiki/Bing
Wikipedia (Others): http://de.wikipedia.org/wiki/Bing_(Suchmaschine)
     

Other Sources

Microsoft Bing. Online available at SEO Logic. URL: http://www.seologic.com/guide/history/bing
Scott Moore (2013): BING. In: TO GOOGLE OR NOT TO GOOGLE? URL: http://togoogleornottogoogle.pressbooks.com/chapter/bing/
Walcher, Stephan (21/05/2009): Kumo schon nächste Woche URL: http://www.prometeo.de/2009/05/kumo-schon-naechste-woche/
Gordon, Whitson (11/01/15): Search Engine Showdown: Google vs. Bing URL: http://lifehacker.com/search-engine-showdown-google-vs-bing-1739263052




Created: 2013-01-15