parameter
status[18]
Ask.com


http://ask.com

     
Language English



Launched February 27, 2006
Closed No



Developer Chevsky, Gary and Garrett Gruener and David Warthen



Country of Origin US America



Owner
2006 - [...] InterActiveCorp (IAC)



Topic Universal



Region No Limitation



Technology
and/or
Strategy
Crawler-based, algorithmic SeEn



Used SeEn Ask Jeeves / Ask SeEn; Google Search Engine



Older Version Internet Archive / WebCite



Aaron Wall: »In April of 1997 Ask Jeeves was launched as a natural language search engine. Ask Jeeves used human editors to try to match search queries. Ask was powered by DirectHit for a while, which aimed to rank results based on their popularity, but that technology proved to easy to spam as the core algorithm component. In 2000 the Teoma search engine was released, which uses clustering to organize sites by Subject Specific Popularity, which is another way of saying they tried to find local web communities. In 2001 Ask Jeeves bought Teoma to replace the DirectHit search technology. Jon Kleinberg's Authoritative sources in a hyperlinked environment [PDF] was a source of inspiration what lead to the eventual creation of Teoma. Mike Grehan's Topic Distillation [PDF] also explains how subject specific popularity works. On Mar 4, 2004, Ask Jeeves agreed to acquire Interactive Search Holdings for 9.3 million shares of common stock and options and pay $150 million in cash. On March 21, 2005 Barry Diller's IAC agreed to acquire Ask Jeeves for 1.85 billion dollars. IAC owns many popular websites like Match.com, Ticketmaster.com, and Citysearch.com, and is promoting Ask across their other properties. In 2006 Ask Jeeves was renamed to Ask, and they killed the separate Teoma brand.« Source
SIYU CHEN (2013): »Based on Ask. Com company introduction (http://bit.ly/QjorWC,) Ask.com was founded as Ask Jeeves in 1996 and re-named as Ask.com in 2005. It is headquartered in Oakland, California with an international presence in the UK and Europe. It is the fourth biggest site on the web in terms of monthly searches with more than 100 million unique users globally attracted. Within 15 years, Ask.com committed to its mission of increasing personal knowledge by empowering people with answers. Ask.com is a hybrid form of a search company and answer company. As stated in the mission (http://bit.ly/QjorWC,) Ask.com thinks the best way to deliver on this promise is to give users a service that makes it fun, easy and satisfying to ask and answer everyday questions, be they personal or professional, serious or silly, easy or difficult. Since Ask.com encourages people to input search query in a question format, I consider Ask.com to be an appropriate tool for searching when just starting a project and still at the brainstorming stage. To make it an even better tool for brainstorming, Ask.com provides great suggestion types as well as “recommended to you” and “You Might Also Ask” sections on the right. Users can take an advantage of these three query building assistances especially if they have no idea of what to look for regarding a specific topic. Based on Ask.com company introduction (http://bit.ly/QjorWC,) “starting from July 2010, Ask.com innovative technology scours the web to find answers where they exist online and then turns to a qualified Ask.com user when they don’t.” From this statement, I can see that Ask.com is really making an effort in their answer service. If a user is looking for an objective answer, Ask.com will find and deliver the answer in milliseconds and present the answer rather than a link at the very top of the page. If a user is looking for a somehow subjective answer, Ask.com will use proprietary matching technology to route the question to a qualified Ask.com user who can help. Followed by this mission, Ask.com is aiming at building up a live user community in addition to power of search. Ask.com’s interface is clean. You can have a look at the following screenshot of its homepage. On the top menubar, there are “Answers” and “Q&A Community” on the top lefthand corner. In the middle, there are “Images,” “News,” “Videos,” “Locals,” and “References” types of special searches. On the top righthand corner, there are account sign-in bar. Under the search box, you can see there is a big section called “Question of the Day,” which aligns with Ask.com special search technique – ask real people for an answer. There is a big ads section displayed on the homepage, which is very different from Google or Bing, whose home pages do not have any ads.« Source



Name

»The original idea behind Ask Jeeves was to allow users to get answers to questions posed in everyday, natural language, as well by as traditional keyword searching. The current Ask.com still supports this, with added support for math, dictionary, and conversion questions. [...] In 2005, the company announced plans to phase out Jeeves and on February 27, 2006, the character disappeared from Ask.com. He was stated to be "going in to retirement." However the U.K./Ireland edition of the website prominently brought the character back in 2009.« Source



Critical points

»The Ask Toolbar is a web-browser add-on that can appear as an extra bar added to the browser's window and/or menu. It is often installed (sometimes without warning) during the installation of other software. As an operating business of InterActiveCorp, Ask Partner Network has entered into partnerships with some software security vendors, whereby they are paid to distribute the toolbar alongside their software. Installer packages for other software install the toolbar by default. Without further warnings the toolbar deletes all of the users homepages and inserts its own and makes Ask.com the default search in all web browsers. In turn, Ask.com's search results page tends to mislead readers into clicking on paid advertisements as if they were optimal search results.« Source



Features & Functionality




More

»In 2010 Ask.com abandoned the search industry, with the loss of 130 search engineering jobs, because it could not compete against more popular search engines such as Google and Bing. It reverted to being essentially a question-and-answer repository, utilizing its extensive history of archived query data to search sites that provide answers to questions people have. To avoid a situation in which no answers were available from its own resources, the company outsourced to Google the comprehensive web search matches that it used to gather itself.« Source



References & further Publications

Wikipedia (EN): http://en.wikipedia.org/wiki/Ask.com
Wikipedia (Others): http://de.wikipedia.org/wiki/Ask.com
     

Other Sources

Ask.com 1996 to Present. Online available at SEO Logic. URL: http://www.seologic.com/guide/history/ask
Ask Blog URL: http://blog.ask.com/
SIYU CHEN (2013): ASK.COM In: TO GOOGLE OR NOT TO GOOGLE? URL: http://togoogleornottogoogle.pressbooks.com/chapter/ask-com/
Schwartz, Barry (April 19, 2009): Ask Welcomes Back Jeeves, At Least In The UK, That Is URL: http://searchengineland.com/welcome-back-jeeves-17737




Created: 2013-01-15