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status[168]
Yasni

Excluded: this is a directory

http://www.yasni.com/

     
Language Multilingual



Launched 2007
Closed No



Developer Rühl, Steffen



Country of Origin



Owner
2007 - [...] yasni GmbH



Topic People SeEn



Region No Limitation



Technology
and/or
Strategy
Meta SeEn



Used SeEn






Older Version Internet Archive / WebCite





»Yasni is a German people search engine, operated by yasni GmbH. It aggregates search results from external sources and is therefore a meta search engine.Yasni was founded in 2007 by Steffen Rühl. In 2008, the Swiss Mountain Business Angels came on board as investor group, whereupon Yasni expanded and went online with an international version in 19 regions and 14 languages (September 2012).« Source




Name




Critical points

»The criticism of Yasni mostly refers to the field of search engines, which is, concerning privacy issues, rated as questionably, because (although publicly available) search results are displayed in a dossier-like overview. Yasni also participates in a few fundamental decisions regarding internet privacy. There is likewise criticism regarding search engine optimization, which ensures that search results of Yasni push down are "real" search results in Google.« Source



Features & Functionality

Besides the simple search there is also the possibility to regularly receive newly found search results by email or to actively place a missing person ad. With the so-called PeopleSearch Yasni developed a tool in 2009 to find people which match with certain keywords. Yasni enables its users to register a free user account ("Exposé") and add the already found search results to it. With extended features such as adding own links, texts, or images or the creation of a business card Yasni allows people to differentiate themselves from namesakes and pursue active reputation management. With all that Yasni also allows its users the popular communication and interlinking possibilities of a social network. Since 2009 Yasni has offered Premium accounts, with which the user can choose further functions - dependant on the selected premium product - within the fields “online presentation” or "search" that are liable to costs. Source



More




References & further Publications

Wikipedia (EN): http://en.wikipedia.org/wiki/Yasni
Wikipedia (Others): http://de.wikipedia.org/wiki/Yasni
     

Other Sources

Albers, Markus (2011): Die Menschenfischer. In: brand eins 07.2011. Or online at brand eins Online. URL: http://www.brandeins.de/magazin/transparenz/die-menschenfischer.html
Jansen, Sven (2011): LG Hamburg: Personensuchdienst Yasni darf urheberrechtlich geschützte Fotos anzeigen. Online available at: eRecht 24. URL: http://www.e-recht24.de/news/blog-foren-web20/6688-lg-hamburg-personensuchdienst-yasni-darf-urheberr
Widmann, Britta (2007): Deutschsprachige Personensuchmaschine Yasni ist online. Online available at: ZDNet. URL: http://www.zdnet.de/39158806/deutschsprachige-personensuchmaschine-yasni-ist-online/
Patzwaldt, Klaus (2008): Personensuchmaschine yasni. Online available at: @-web Suchmaschinen Blog. URL: http://www.at-web.de/blog/20080919/personensuchmaschine-yasni.htm
Kilian (2012): Yasni: Reputationsmanagement geht gründlich daneben. Online available at: Netzpolitik.org. URL: https://netzpolitik.org/2012/yasni-reputationsmanagement-geht-grundlich-daneben/
Yasni Blog: URL: http://blog.yasni.de/
A lot of other publications you find here: URL: http://www.firmenpresse.de/verzeichnis/36924/yasni-gmbh.html




Created: 2013-02-15